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 When we first got Buffs in the store, honestly, my thought was "o wow, there's an in and out product I'll see on the clearance rack in a few months." However, we sold quite a few for multiple reasons but I still never realized their potential as a fly fishing product.  About a year later, I started noticing buffs everywhere, especially in all my saltwater fly fishing magazines.  I have always been one to try to stay on top of product but i have to say this product has surprised me.  Not only do I now get excited for the new buff catalog to come out to check out the new styles... I don't leave home to go fishing without one.  They keep the sun, wind, cold, heat, etc.... off of you in most any condition.  If you haven't tried one; do!  The new ones for 2010 are pretty wicked cool.